advertising & graphic design

advertising & graphic design

Sorcerers, Spells & Magic

“Which Way to The Kimmel Center” is an integrated advertising campaign for The Philadelphia Orchestra’s “Sorcerers Spells and Magic.” Throughout the city of Philadelphia, transit areas and tourist attractions are transformed into magical moments. Inquisitive witches, fairies, and wizards in the form of statues ask those who pass by how to get to this magical performance.

Overgrown ivy and aged subway maps replace the ones that were once there

A digital billboard gives the effect of words magically floating on maps specific to the location the ads are placed.

All Whack World Collusion Junkyard The Race To End Homelessness Spotify Supercuts Sorcerers, Spells & Magic Bon Appetit Internship @ RTO+P

Whack World Collusion Junkyard The Race To End Homelessness Spotify Supercuts Sorcerers, Spells & Magic Bon Appetit Internship @ RTO+P

FOR EDUCATIONAL USE ONLY